Videos

🙋‍♂️ Appears first

If you decide to add a video, it will be the first element shown in the gallery. Therefore, make sure to put extra effort into making it.

🔇 Engaging without sound

Your product video is muted by default. Your selling propositions and functionality of your product should be communicated effectively without being reliant on sound.

💎 Most impactful message

Your video will auto-play. Make use of that by showing your most impactful message in the first 4 seconds to really hook the visitor.

🎯 Don't forget the CTA

Once you convinced a visitor to view your video make sure to use a powerful Call To Action at the end of your video to optimize your conversion.

🎓 Product Demo Video

A very common approach is a 'How To Use' video by the maker showing the product's key features in action. Keep it between 1 to 5 min. The shorter, the better.

🌟 Product Highlight Video

This one is very attention grabbing. It highlights the product's key benefits and is usually accompanied by fancy animations and an engaging audio track. Keep it under 45 seconds.